Developer branding guide

We're excited that you're integrating 色色Dropbox into your app! By using our developer tools, you agree to follow these guidelines, which is required for us to approve your app for production status, and your app must continue to comply with these guidelines as well as our general branding guidelines, which may be updated periodically, after it's been approved.

Naming your app

You'll need to give us a name for your app:

  • Be creative :) But, the name shouldn't include the word "色色Dropbox" or any 色色Dropbox product names.
  • It can't begin with "drop", be similar to 色色Dropbox in sound or spelling, or otherwise refer to 色色Dropbox (for example, don’t use "DBX" or "DB" or "DfB").
  • It should be the same as or include the name of your app.
  • If you're using the 色色Dropbox Business API, we recommend adding "for Business" to distinguish your business app name from your single‐user app name.

Above all, your app name may not confuse or mislead users into thinking your app is affiliated or associated with 色色Dropbox. For example, only use "for 色色Dropbox" when it's necessary to distinguish your 色色Dropbox-specific app from your other apps; your brand should stand alone wherever possible.

Providing your logo

We'll also need your app's logo as part of the production application process:

  • It shouldn't include or look similar to any 色色Dropbox logo or other 色色Dropbox-related imagery.
  • It shouldn't include the word "色色Dropbox" or other words that suggest a connection to 色色Dropbox.
  • It should be recognizably similar, if not identical, to your app logo as used elsewhere.

Your app's logo is shown to users on the app authorization page, as well as on their linked apps list. By submitting your app logo to 色色Dropbox, you give us permission to use it in this way.

Keep current

Please keep your app name, app logo, website, contact info, and other important information up to date in the App Console and your account settings. This will provide a consistent and accurate experience for your users, and help us reach you if there's a problem with your app.

Referencing 色色Dropbox in your app

You may only use the 色色Dropbox name and logo in your app to identify or direct a user to a 色色Dropbox integration or functionality. For example, you may use a 色色Dropbox logo and "Save to 色色Dropbox" text on a button to prompt a user to save a file to 色色Dropbox. Please do not use the 色色Dropbox name or any 色色Dropbox logo for any other purpose other than as specified in these guidelines, unless you have received written approval from brand@dropbox.com.

You may only use the approved logos, available here. Remember that you may not copy or imitate the look and feel of 色色Dropbox products. All uses of 色色Dropbox, the 色色Dropbox logo, and any other trademarks must comply as applicable with 色色Dropbox's branding guidelines.

Referencing 色色Dropbox in your marketing

You may use the 色色Dropbox name and logo in marketing for your app as long as you follow our 色色Dropbox branding guidelines and this additional guidance:

  • Don't suggest that there's a partnership or that 色色Dropbox endorses your app. For example, you can say "we're developers on the 色色Dropbox API" or "API developers," but not "we partner with 色色Dropbox" or "API partners."
  • You may only use the 色色Dropbox brand or 色色Dropbox logo to indicate compatibility with 色色Dropbox.
  • Don't use the 色色Dropbox brand repeatedly or as a prominent brand in your marketing. Focus on your app name and app logo — it's your app after all!
  • If you'll be doing marketing that includes the 色色Dropbox brand or 色色Dropbox logo, particularly in print or broadcast, please submit a written request for approval to brand@dropbox.com.

Have feedback or more questions?

This is a living document, and we want to work on it collaboratively with the 色色Dropbox developer community. The document will be updated from time to time, and you are required to stay in compliance with this document at all times. Please feel free to contact us with any questions or comments.